If you’ve scanned our collections before, you already know we’re mad for merino - merino wool that is. However, what exactly is merino wool? Why are people so bananas over it? Today, I’m going through the subject to give you all the deets…
Read moreConsciously Considered: CONDITIONING YOUR KNITS
Ever get gifted a wool sweater that feels a bit scratchy? It happens! Wool comes in many grades (meaning how fine the fiber is). The coarser the fiber, the lower the grade and higher the itchy feel. However, before tossing a scratchy knit in the donation pile, give conditioning a try.
And by conditioning, I legit mean with hair conditioner…
Read moreConsciously Considered: FELTING 101
Has a beloved sweater ever shrank to child-size in the wash? Did a scarf ever emerge from the dryer a stiff, fuzzy mess? If so, then you’ve experienced the heartbreak that is felting. When it accidentally happens, felting is a cruel and unforgivable process that sends clothes to their grave. And with sweater weather in full swing, it’s the perfect time to give it a close look. You’ll learn exactly how felting occurs and how to prevent it from happening to you (and your fav knits) again…
Read moreConsciously Considered: HOW TO SUSTAINABLY CARE FOR SYNTHETICS
It’s summer and a million degrees out. Obvi, it's time to get nautical! …Well, kind of. Today, we are talking about washing our synthetics fabrics (including polyester, rayon, nylon, acrylic and so on.) Clearly, washing is a major point in garment care for hygiene purposes. However, it's also a major point in sustainability because how we wash our synthetics directly impacts their lifespan and our waterways. Why? Because every time clothes get washed, they shed fibers…
Read moreConsciously Considered: HOW TO PROTECT YOUR SUMMER LIGHTS FROM SWEAT AND SUNSCREEN
Late summer is here, which means hotter temps, hazier days and hopefully more time in some kind of pool or mermaid situation. And with this added sun comes a garment care question I hear a lot: How do I keep my summer whites and pastels clean, especially with sweat and sunscreen in play?
And note that this includes pastels so the answer isn’t bleach. Instead, this is my trick that'll work on any of your lights to prevent stains and keep them looking fresh all season long…
Read moreConsciously Considered: WHAT’S GREENWASHING AND HOW TO SPOT IT
The good news: the demand for sustainable products on the rise as more people become aware of our current environmental crisis. Woot!
The bad new? Brands are increasingly marketing themselves with terms like “green” and “conscious,” to appear eco-friendly without putting in the time, effort and expense to actually operate as such. This is called greenwashing…
Read moreConsciously Considered: 5 WAYS TO GET SUSTAINABLE FOR $0
Whether you're building a sustainable closet or an ecofriendly brand, it's a journey of commitment and improving things as you go. If you wait until you’ve figured out how to be "perfectly" sustainable to start, you legit might be waiting forever. So instead, just begin right now with the budget and resources you have. Here are 5 simple, but impactful steps you can take today to get your sustainable journey going at no extra cost….
Read moreConsciously Considered: SUPERPOWERS AND SHORTCOMINGS
Let’s talk fiber content. No doubt, the sexiest topic in the industry.
Whether you're into fashion or not, we all wear clothes (at least I think so). And as a consumer, it's important to know what your clothes are made of, how fiber affects garment performance and what impact it has on the environment…
Read moreConsciously Considered: 4 STEPS TO STARTING YOUR CAPSULE WARDROBE
Have you ever cleaned out your closet only to find your capsule wardrobe has become a cluttered mess again? Because yah, I've been there. Recently freed-up space has an uncanny habit of filling up again, and it's no coincidence.
When I began this process for myself, my closet was stuffed to the brim. Logically, I just started tossing the clothes I never wore and stopped when things looked organized. This lasted few months, but slowly, my closet returned its earlier, tornado-looking vibes…
Read moreConsciously Considered: "BUY LESS, CHOOSE WELL, MAKE IT LAST" THIS HOLIDAY SEASON
Kitschy holiday sweaters are cool. But consciously-crafted sweaters that can serve you all season long? We think those are even better. Yah, we are biased, but hear us out. Only 1% of the materials flowing through the consumer economy remain in use 6 months after sale. (1) That is a lot of waste going into our landfills. And why? Because they either fall apart or fall out of trend. With the fashion industry being the second biggest pollutant in the world, it is time for a change...
Read moreConsciously Considered: BE MATERIAL-ISTIC
"WE ARE TOO MATERIALIST IN THE TRADITIONAL SENSE OF PURCHASING ALL OF THESE THINGS, BUT IN A DIFFERENT SENSE, MAYBE WE ARE NOT MATERIALIST ENOUGH?" ~THE MINIMALISTS
I recently heard this while listening to The Minimalists Podcast at the gym. Let me quickly set the scene. There I am. Hating every moment of this self-induced, treadmill torture when I hear these words and a light bulb flicks on. I paused my workout for a moment to jot this question down. Then I spent the rest of my work out mulling over this statement...
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